Portland 88 by Barnett Developments
Client: Barnett Developments
For Portland 88, a property development of 1-, 2- and 3-bedroom luxury apartments on the historic Gasworks site in Belfast city centre, Barnett Developments wanted to find a novel way to show potential buyers their new homes before construction was completed.
Andrew Lucas Studios was commissioned to create a virtual reality tours of the development’s show apartment with multiple design options, giving prospective homeowners the ability to walk through the property and get a real sense of what the size and space will be upon completion.
As well as demonstrating the project in virtual reality at a launch event for the development, the convenience of being able to send potential buyers and investors a link on an email, along with a headset in the post, helped engage with younger prospective buyers. A lot of millennial buyers are moving to Belfast and this project helped Portland 88 stand out from the crowd.
In our client’s words:
“In the old days, you would have come in, looked at plans and envisaged what it’s like, but now it’s very much different. You can now walk around it and have a look at it, you can almost touch it. And of course, you can restructure it, which we think is a very pioneering way to sell a Belfast building,”